What do you think about when someone tells you that you need to network? Maybe you pass out your business cards and information each week...Maybe you print out flyers and send them out...Maybe you advertise in a variety of places.
All of that is networking but what else does it mean? Networking can be a wide variety of things. It can be participating on a message board, going to social events, visiting with family and friends, and more! And, -NO- It does NOT mean you PUSH your business on others. It just means that you mention your business within the scope of normal conversation. That person remembers what you do and when someone else is looking for something similar they will mention your business and hopefully, offer your contact information to them. It's a roundabout way of saying "Word of Mouth Advertising". There is nothing better than a recommendation from someone you've done business with or that knows you personally. A person that networks well is one that gives without expecting something in return and takes time to listen to others.
Check to see if there is a local Chamber of Commerce in your area. You may not be able to pay the fees yet for joining but go talk with them and get information from them. They KNOW other people in business and can offer suggestions and connections for you.
Never underestimate the power of a coupon either! Everyone loves a deal! When you hand out your business card offer a coupon along with it but MAKE sure to include an 30 day expiration date. If they haven't ordered within that time frame they may forget about you and what they wanted. Give them the encouragement that they need to get that order in ASAP! And when they do - give them another coupon!
Newsletters are also great ways of keeping in contact with your clients! Make sure you keep records of their addresses and email addresses for sending them future information. If they have ordered from you then they are interested in your business and products!
Another great way to network is to offer a contest! Everyone wants to win something! And what better way to let people know how great your product is! Once someone has won - contact them a few days later and ask them what they thought about the item. Then use that information to share with others. Remember your newsletter? Post what the winner said there! And then let people sign up for your next contest!
Try not to get discouraged! I know how it feels when you just get back from this great afternoon from networking! Everyone was excited and several people were going to call you with an order. And then you wait..... and wait..... and wait! What happened? Don't worry - things happen like that all the time. They probably had great intentions of ordering and then they returned home to all the challenges of life and put it off. Then it goes out of mind all together. Once you've done the basic work, wait a few days and then follow up! Maybe a phone call or a mailer. Whatever works for you and your business.
Just remember that it takes time to build a business. I'm sure you've heard the old saying that it takes at least 5 years of being in business before you start seeing any profit. This is very true! It can be a little more or, if you're lucky, a little less. But it takes time! Don't feel bad if you're not generating a lot of money within a shorter period of time and don't let others make you feel guilty either.
And most of all - Have a great time with your business! Enjoy what you're doing! After all, that's why you decided to start a business, isn't it? If you LOVE what you're doing, others will pick up on your excitement and want to know more!
